Software Solutions for


mufin’s software solution for audience measurement enables you to

  • Get information about how many and which kind of people is listening to your radio program, watching your TV-show or your advertising clip
  • Use audience measurement to optimize your targeted advertising campaigns
  • Measure advertising campaign coverage and reach
  • Evaluate the effectiveness of your media plans
  • Get real-time data on your consumers’ behavior and habits, e.g. the nature of the audience, the amount of time spent viewing, content viewed, the type of display utilized etc.
  • Monitor the competition
  • Monitor consumer behavior and content usage with mobile devices
  • Develop mobile applications for audience measurement


mufin’s patented audio identification technology enhances your audience measurement application. Please click on the box below to learn more about our products.

audioid in-app recognition does the fingerprinting and matching right on the mobile device without needing to send anything to another server.
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audioid live channel detection ingests and fingerprints TV broadcasts in real-time and enables a mobile application to identify the TV channel and the current position in time.
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