Audience Measurement

Opportunities with mufin’s Software Solution for Audience Measurement

  • Gain demographic and geographic insights and ratings for your TV or radio program

  • Use audience measurement to optimize your targeted advertising campaigns

  • Measure advertising campaign coverage and reach

  • Evaluate the effectiveness of your media plans

  • Get real-time data on your consumers’ behavior and habits, e.g. the nature of the audience, the amount of time spent viewing, content viewed, the type of display utilized etc.
  • Monitor your competition

  • Monitor consumer behavior and content usage with mobile devices

  • Develop mobile applications for audience measurement

Contact us if you are interested in a software solution for audience measurement.


mufin’s patented audio identification technology enhances your audience measurement application. Please click on the box below to learn more about our product.

Logo of audioid people meter

audioid people meter is a software solution designed for measuring the consumer’s media consumption of TV and radio. It enables market research companies to automatically generate audience ratings in real-time or overnight.

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