Opportunities with mufin’s Software Solution for Audience Measurement
Gain demographic and geographic insights and ratings for your TV or radio program
Use audience measurement to optimize your targeted advertising campaigns
Measure advertising campaign coverage and reach
Evaluate the effectiveness of your media plans
Get real-time data on your consumers’ behavior and habits, e.g. the nature of the audience, the amount of time spent viewing, content viewed, the type of display utilized etc.
Monitor your competition
Monitor consumer behavior and content usage with mobile devices
Develop mobile applications for audience measurement
Contact us if you are interested in a software solution for audience measurement.
mufin’s patented audio identification technology enhances your audience measurement application. Please click on the box below to learn more about our product.
audioid people meter is a software solution designed for measuring the consumer’s media consumption of TV and radio. It enables market research companies to automatically generate audience ratings in real-time or overnight.