TVSMILES is a bonus program for TV advertising. TV viewers are rewarded for watching and playfully interacting with commercials. With the TVSMILES Mobile App, which recognizes commercial spots on TV, viewers can play for „Smiles“ and exchange them for attractive bonuses. TVSMILES enables dialog marketing and viewer interaction directly from the TV commercial and acts as a bridge between TV advertising, digital marketing and the point-of-sale. The company was founded by Frederic Westerberg, Gaylord Zach and Christian Heins at the beginning of 2013 and is supported by venture capital funds. TVSMILES is exclusivley marketed by the ProSiebenSat.1 marketing company SevenOne Media.