The TV advertising market is facing a great challenge. On the one hand, simultaneous surfing on the Internet has the potential to distract viewers from the commercials. On the other hand, the Second Screen trend presents an opportunity to create more effective TV advertisements. The playful gaming and reward approach offered by TVSMILES creates direct interaction with the target group and advertisers can profit from the additional branding effect.
“More and more TV networks, producers and advertisers are starting to recognize the new income models becoming available as a result of the changing behaviour in the use of media“, explains Jörg Stüber, CEO of mufin GmbH. “Our audioid technology will enable many exciting projects this year.“