Berlin, February 15, 2013 – Interactive advertising and automatic ad recognition are still in their early stages in Germany, but the current W3B report “Second Screen – Media Usage Between TV and Internet” reveals that this will soon change. According to the report, only half of all television viewers dedicate their full attention to what is happening on the TV screen, and nearly two percent of viewers search for information about the ads online. This shows that there is an obvious demand for additional information to compliment the advertising spots that appear on television. The goal is to take advantage of this interest and enhance the viewer experience. To do this it is necessary to provide interactive advertising formats that create a link between the television commercials and the second screen.
This is where mufin’s audio recognition technology comes into play.
The technology is integrated into a mobile app that detects advertising spots by their audio. When an ad is recognized, the user is shown additional information about the product, a coupon or something else that enhances the experience – the only limit here is the imagination of the advertising industry. Automatic ad recognition creates the perfect opportunity to catch the viewer’s full attention and convey the advertising message in an innovative way. mufin’s technology also provides advertisers with detailed information about whether or not the advertisements were viewed, and if so, the time and broadcast during which the greatest interest was displayed. This provides a whole new level for measuring viewer interaction and the success of a campaign.