mufin releases improved audioid system at the IBC2013

mufin will release its new audioid live channel detection system at Europe’s largest broadcast show, enabling exciting interactive mobile apps for TV shows, movies and interactive advertising.

27.08.2013, Berlin – mufin will be at the IBC2013 in Amsterdam and will present its products and technology to broadcasters, producers, developers and advertising agencies. The presentation will include an exclusive preview and release of mufin’s latest product update for the audioid live channel detection system CDS 2.0 that encompasses amongst other features increased support for time-shifted viewing. Once released, CDS 2.0 will be implemented into ZAPITANO’s Social TV app. According to Marc Mogalle, CFO at ZAPITANO: “With mufin we have a partner on our side that enables our customers to see in real-time on a second screen what they are actually watching on TV. On their mobile device they can immediately gain further information on the TV show, rate stars and chat with their friends about the show. We really appreciate mufin’s support during our pilot phase as well as the easy integration feasibility of the software into our systems.”

mufin‘s audioid technology (automated content recognition) not only detects TV channels in real time, it also automatically connects a second screen companion app to what is happening on the first screen (TV) and is able to precisely synchronize its content. In the past few months, the audioid in-app solution has been successfully integrated and used in the accompanying app “Citizens of Florence” for the US TV series “Da Vinci’s Demons” amongst others. With nearly 4.2 million page views and more than 40,000 downloads over 2 ½ months, the companion app was ranked in the top 50 downloaded apps in Entertainment. The audioid in-app recognition is responsible for both the fingerprinting process and subsequently matching the fingerprint on the mobile/tablet device, which it does without having to send any signals to remote servers or wait for results as the whole process takes place directly on the user’s device. mufin will also be showcasing other solutions such as music discovery and recommendation developments. Future plans of the company include a developers’ portal that “allows app developers to not only access mufin’s audio recognition software directly but also to check out case studies for a better understanding and insight on how to engage their own users.” said Juergen Jaron, CEO of mufin GmbH. “We hope to go live by the end of this year, but developers can already register in advance on our website.”

The IBC2013, Europe’s largest professional broadcast show, will host a world-class conference and vibrant exhibitions on future trends, the latest technology, innovations and business models, with lively discussions and networking opportunities. This B2B landmark offers an excellent platform to build strong relationships with organisations looking for an experienced technology partner such as mufin. At the mufin stand, visitors can also test various demo apps live to experience the exceptional robustness and accuracy of the software.

About mufin

mufin develops technology for the automatic identification of audio signals and music recommendation based on digital signal processing. These products are licensed as white label software solutions for the business-to-business sector. mufin has been providing specialized solutions for second screen applications and interactive advertising since 2011. The audio recognition technology enables mobile applications to synchronize with TV programs in real-time or to detect commercials, which in turn enables mufin to offer second screen app providers with diverse solutions for the integration of user-friendly interactive applications. mufin GmbH is a subsidiary of Magix AG and is headquartered in Berlin, Germany. www.mufin.com

For questions and images please contact:
Martina Traut
Marketing Manager & PR
E: press@mufin.com
T: +49 (0) 30 270 041 805